Away-From-Home Coffee Segment

Away-From-Home Hot Beverage Category by the Numbers

Source: 2017 Technomic Food Away From Home Beverage Marketplace: Coffee Edition

Regular Coffee and Specialty Coffee Drive Volume and Sales Growth

• Regular coffee sales rose 3.4% from 2014 through 2016.
• Specialty coffee sales rose 7.5% during that same time.

Source: 2017 Technomic Food Away From Home Beverage Marketplace: Coffee Edition

Hot Beverages Have Outpaced Overall Beverage Category Growth in QSR and Education Segments

While hot beverage growth has been strong across segments, QSR and Education lead the way. 

Two-Year CAGR: 2014 through 2016 (dollars)

Source: 2017 Technomic Food Away From Home Beverage Marketplace: Coffee Edition, May 2017

62% of Americans over the age of 18 drank coffee yesterday

Source: National Coffee Drinking Trends 2017 NCA

While soft drink and juice consumption has significantly decreased, past-day coffee consumption has remained high. In fact, past-day coffee consumption is up 5% year-over-year.

Past-Day Coffee Consumption by Age

Source: National Coffee Drinking Trends 2017, NCA, 2017

Consumer Drinking Occasions are Driven by “Pick-Me-Up” Occasion

Top away-from-home hot coffee occasions:

*Does not include “other” category to bring total to 100%

Source: 2017 Technomic Food Away From Home Beverage Marketplace: Coffee Edition, May 2017

For more insights on the “pick-me-up”/energize trends, click here.

Coffee Drinkers want Customization 

Over 70% of brewed coffee is customized with creamer, sweetener, or flavored syrup.

Source: Datassential Buzz Report, 2017

French vanilla, hazelnut, and caramel are the flavor leaders.

Source: Datassential Buzz Report, 2017